Beauty Brands

Amazon Launches ‘Luxurious Shops’ Platform in Europe

The e-commerce big’s luxurious trend vertical, first launched within the US in September 2020, is now out there within the UK, Germany, France, Italy and Spain, the corporate introduced June 8.

Consumers can browse ready-to-wear items on-line — by way of the Amazon web site or the cellular app — from luxurious trend and wonder labels akin to Christopher Kane, Dundas, Mira Mikati, Rianna+Nina and Altuzarra.

Luxurious Shops clients within the UK and Europe will profit from free transport on their orders. Taking part manufacturers will promote their stock on to patrons, independently figuring out assortment and pricing on the platform.

“Amazon presents the instruments and expertise to create and personalise authentic content material in every of their distinctive model voices to have interaction and encourage, opening a brand new door for designers and types to entry current and new luxurious clients,” the corporate stated in a press release.

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