Avoya Journey Publicizes New Collection of Advertising Initiatives and Enhancements
WHY IT RATES: The enhancements will give journey advisors extra methods to impress purchasers and develop their enterprise.—Patrick Clarke, TravelPulse Senior Author
Avoya Journey, one of many journey {industry}’s most revolutionary manufacturers, has introduced a brand new collection of initiatives and enhancements designed to place the Avoya platform on the forefront as a supply of data for vacationers all through the holiday planning course of and empower the Avoya Community to develop the combo of branding and advertising and marketing techniques that most closely fits their impartial companies. The options are headlined by a brand new suite of customizable co-branded advertising and marketing property within the Avoya Advertising Useful resource Heart, an industry-leading Digital Journal aimed toward informing and galvanizing vacationers, and a rejuvenated journey weblog to extend buyer engagement and supply much more journey sources.
The Avoya Advertising Useful resource Heart delivers a various assortment of on-demand advertising and marketing property and customizable content material accessible for elective use together with social media, digital flyers and e mail advertising and marketing templates, junk mail items, an unlimited picture library, and way more; the newest additions embody the choice to deploy advertising and marketing campaigns utilizing much more co-branded property in addition to collateral that includes Unbiased Company logos. Whereas the prevailing property within the Avoya Advertising Useful resource Heart supplied the choice for Avoya Community members to co-brand the collateral with their Unbiased Company’s info, the newest enhancements provide over 160 new best-in-class choices and permit for much more flexibility and customization together with the inclusion of their enterprise emblem and the power to highlight their company’s info.
MORE Host Company & Consortia
Avoya Journey has been constantly including new property to the Advertising Useful resource Heart on a weekly foundation because it was launched in September 2020, and the newest updates present the Avoya Community with entry to extra collateral that includes their private manufacturers together with the flexibleness to customise their co-branding choices. The Avoya Advertising Useful resource Heart is seamlessly built-in into Avoya’s patented CRM expertise, Agent Energy, giving Unbiased Businesses highly effective one-to-one advertising and marketing capabilities and the power to execute their very own focused campaigns to present purchasers in addition to generate new curiosity from potential future clients to proceed to extend their gross sales.
Avoya additionally launched a next-generation digital journal known as The Avoya Traveler in March 2022 that shall be despatched to vacationers quarterly and highlighted by means of an omnichannel technique that includes e mail advertising and marketing, paid media, social media, and extra, in addition to being made accessible within the Advertising Useful resource Heart for elective Unbiased Company use of their company’s private advertising and marketing efforts. The eMagazine is designed with traveler engagement in thoughts, that includes engrossing content material and compelling imagery, exhibiting the variation of the Avoya platform in a post-pandemic world to supply extra inspirational and resourceful content material past a deal-centric method. Along with vacation spot, expertise, and product-specific content material, the digital journal will embody unique promotions from Avoya and provider commercials aimed toward driving much more gross sales.
With provider associate highlights and spotlights, featured itineraries, inspirational pictures, journey information, recipes, and extra, The Avoya Traveler meets the wants of vacationers no matter the place they’re within the trip planning or reserving course of and in addition affords a platform for suppliers to affect their presence in Avoya advertising and marketing, appearing as an extension of their model and growing consciousness of assorted journey sorts and merchandise that vacationers might in any other case be unfamiliar with. Elective Unbiased Company schooling and instructed greatest practices for selling the digital journal are additionally supplied to the Avoya Community to assist enhance their attain and the effectiveness of their advertising and marketing efforts using this new asset.
Avoya not too long ago overhauled its journey weblog on AvoyaTravel.com, fully re-designing the back and front finish to supply a seamless buyer expertise together with matter filters and a dynamic design format, making Avoya a go-to useful resource for the analysis section of the holiday planning course of. With extra partaking and galvanizing content material, better ease of navigation, and an upgraded buyer expertise, the revitalized journey weblog affords precious data and knowledge regardless of the place a traveler is of their reserving course of. The outcome has been a rise over 85 p.c of common time spent on the weblog in March of 2022 in comparison with the ultimate month the earlier technology was lively.
Along with growing the general worth proposition of the Avoya trip platform for vacationers by means of the journey weblog, Avoya’s provider companions have the chance to develop their attain within the market by means of key model and product options, promoting area, and interesting articles, all focused to high-intent vacationers who’re spending extra time on website. With an elevated footprint all through the client journey, Avoya is cementing itself as a one-stop store for researching, planning, and reserving holidays.
“As we proceed to evolve and adapt the Avoya trip platform to satisfy the calls for of the fashionable traveler and journey advisor, Avoya is solidifying its place as the one model that provides provider companions the power to concurrently attain high-intent vacationers and high-performing journey sellers whereas offering unmatched sources and providers to the Avoya Community together with inspiring and interesting content material for vacationers,” mentioned Sam McCully, Senior Vice President of Advertising at Avoya Journey. “Our newest collection of initiatives and enhancements showcase Avoya’s revolutionary capabilities to extend multichannel publicity for journey suppliers, ship unmatched help to journey advisors, and provide invaluable analysis and informational sources to vacationers.”
To study extra go to: www.AvoyaNetwork.com.
SOURCE: Avoya Journey press launch.
