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First annual Unique Trend & Magnificence Expo to convey collectively vogue lovers


The primary annual Unique Trend and Magnificence Expo that includes distributors, performers and a vogue present might be hosted at Embassy Suites by Hilton Columbus Airport Saturday. Credit score: Courtesy of Aliana Richards

The Unique Trend & Magnificence Expo will supply a day of networking, purchasing and pleasant competitors.

Happening Saturday on the Embassy Suites by Hilton Columbus Airport, the Unique Trend & Magnificence Expo goals to convey collectively magnificence and vogue lovers and professionals from throughout Ohio, in keeping with its web site. Starting at midday, the occasion will function a vendor market, barber and hair competitions and a vogue present that includes native and rising designers.

“The Unique Trend & Magnificence Expo, or as we discuss with it, the EFAB Expo, is a networking alternative for trade professionals inside the hair and sweetness fields to return collectively and showcase their model — showcase themselves,” Aliana Richards, founder and creator of the Unique Trend & Magnificence Expo, mentioned. 

The occasion will function 50 distributors within the vogue and sweetness fields, giving attendees the prospect to find a wide range of companies, Richards mentioned. 

“It truly is a mixture of every little thing. We have now clothes manufacturers, we now have magnificence manufacturers, individuals who make their very own hair merchandise,” Richards mentioned. “I imply actually it ranges from each demographic of enterprise.”

Though the occasion is an opportunity for trade professionals to community and showcase their companies, Richards mentioned it’s additionally a chance for magnificence and vogue lovers to talk one-on-one with distributors and study small companies resembling YB Fashionable Boutique, Confronted Magnificence and Trubone Clothes Firm

“Whereas we’re creating this chance for the enterprise house owners and enterprise professionals, we additionally need to make them accessible to the general public to have the ability to faucet in and ask the questions that you could be not be capable of ask, you realize, to those Fortune 500 magnificence firms,” Richards mentioned.

Richards’ inspiration for the Unique Trend & Magnificence Expo got here from her personal skincare enterprise, Mazo Magnificence. She mentioned she started the enterprise when she began creating all-natural eczema merchandise for her daughter, who was having little success with different remedies. She quickly realized there have been only a few possibilities for native enterprise house owners to return collectively and community in a single occasion, she mentioned.

“The pop-up outlets, whereas they have been helpful, they actually weren’t giving me what I wanted, which was actually extra in order that connection to different enterprise house owners,” Richards mentioned.

From there, Richards mentioned she took it upon herself to create her personal occasion.

“I spotted that it actually wanted to embody every little thing that I’m captivated with — which is vogue, which is the sweetness trade — whereas additionally supporting my native enterprise house owners,” Richards mentioned. “I used to be like, ‘This might make an incredible alternative to convey some consciousness and a few notoriety to the native outlets right here in Columbus, Ohio.’ ”

The occasion will start by opening the present flooring at midday, which can enable attendees to satisfy with the distributors. The skilled barber competitors will begin at 1 p.m., adopted by the cosmetology scholar competitions, and the occasion will finish with the style present and awards ceremony, Richards mentioned. Beginning at 10 p.m., an after-party, open to all attendees for an extra $10, will happen at HighLife Studio Occasion Area

JaMéz Aloha, vogue and mannequin coordinator for the Unique Trend & Magnificence Expo, mentioned the style present will function work from 5 designers specializing in kinds starting from customized clothes to streetwear. 

“With the style phase of the present, we’re going to have some performers as effectively,” Aloha mentioned. “So it’ll be a little bit little bit of music, a little bit little bit of vogue in between the place individuals can reap the benefits of all of this good vitality realizing that, once more, we’re networking and getting everyone uncovered to what’s obtainable inside Columbus.”

Among the many performers might be Sledge The Individuals’s Champ and Marcus Standifer, Aloha mentioned.

Courses that attendees can register for on the day of the occasion might be supplied earlier than the festivities begin, with the earliest class listed on the web site starting at 9:30 a.m. Richards mentioned the courses cowl a large number of matters starting from haircare to enterprise and are open to each trade professionals and most of the people. 

Tickets might be bought on Eventbrite or on the Unique Trend & Magnificence Expo web site. Normal admission tickets are $25 and embody a cross to the occasion, and after-party tickets are an extra $10. VIP ticket packages can be bought on Eventbrite.

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