North American smartphone shipments grew steadily in Q1 2022 with Google up 380%
The most recent report from Canalys focuses on the North American smartphone market. Particularly, the estimated shipments for Q1 of 2022 are in and there are some developments seen. To start out, the general smartphone market grew by 4% to 39 million models shipped in comparison with the 37.6 million shipped in the identical quarter final yr. It’s famous that is regardless of “inflationary strain”.
Google noticed essentially the most vital relative progress with 380% enhance in shipments YoY. Google bought 1.2 million telephones taking 3% market share for the quarter in comparison with 0.2 million it shipped throughout the identical quarter final yr. Canalys Analysis Analyst Runar Bjørhovde
explains “Google is on the offensive to take market share, constructing on its huge provider presence and unprecedented funding within the Pixel model, each on conventional promoting campaigns and a brand new NBA partnership.”
In the meantime, Motorola (labeled as Lenovo on the charts) noticed vital progress as properly, delivery 4 million models this quarter in comparison with the two.6 million shipped in Q2 ’21. “Motorola used its huge provider presence – notably with prepaid- and mid-range-focused carriers – to find and quickly leverage new alternatives, whereas additionally forming new provide partnerships.”
Apple took 51% market share and grew 19% YoY with 19.9 million models shipped. Samsung ranked second with 27% market share, although variety of shipments remained about the identical with solely a 1% enhance YoY – delivery to 10.5 million for the quarter. TCL ranked quantity 4 however noticed a 21% decline in shipments YoY with 4% market share, delivery 1.4 million models – nonetheless above Google, although barely.
Wanting ahead, the report notes that inflation places strain on US carriers to extend charges whereas high-discount and high-trade-in worth gives are serving to to retain prospects shopping for higher-end gadgets. “The North American market is properly positioned to keep away from any vital volatility in shipments regardless of the unsure outlook of its financial system.”