Samsung tops its highest international smartphone market share in 5 years

Final up to date: Might thirtieth, 2022 at 18:18 UTC+02:00

Samsung has simply reached its highest international smartphone market share in 5 years. In April 2022, Samsung was the best-selling smartphone model with a market share of 24% — the best it’s been since June 2017.

As soon as once more, the Galaxy S22 collection and lower-cost Galaxy A telephones weres the supply behind this newfound success. Samsung hasn’t reached this stage of worldwide dominance since April 2017. Again then, it had a market share of 25%.

Samsung was just one% shy of topping that document in April 2022. And whereas Samsung’s market share skyrocketed to 24% by way of telephone gross sales, Apple’s plummeted to fifteen%. Apple was adopted by Xiaomi, the latter of which held 12% of worldwide smartphone market gross sales in April.

How was Samsung this profitable?

Other than the Galaxy S22 and Galaxy A smartphones being nice merchandise, Samsung’s constructive end result was pushed by a number of different elements, similar to strong provide chain administration and a wholesome supply-demand stability.

Samsung additionally made a huge effect in India, and enticing promotions in core markets, together with Latin America, have additionally helped the corporate increase its presence.

“Going ahead, Samsung is more likely to retain the management place within the international smartphone market in Q2” predict Counterpoint Analysis analysts, including that the foldable section additionally has quite a lot of potential for the Korean tech large.

Samsung is gearing as much as launch the Galaxy Z Fold 4 and Galaxy Z Flip 4 in August-September.

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