Smartphone

Smartphone Shipments Declined 8.9% within the First Quarter as International Demand Softens, In accordance with IDC

NEEDHAM, Mass., April 28, 2022 – Worldwide smartphone shipments declined 8.9% yr over yr within the first quarter of 2022 (1Q22), in response to preliminary knowledge from the Worldwide Information Company (IDC) Worldwide Quarterly Cellular Cellphone Tracker. This marks the third consecutive quarter of decline for the smartphone market as shipments fell to 314.1 million items within the quarter, about 3.5% decrease than IDC forecast in February.

“Though some decline was anticipated in Q1, as a result of ongoing provide and logistical challenges and a tough year-over-year comparability, issues appeared to have taken a flip for the more severe,” mentioned Nabila Popal analysis director at IDC. “Shopper sentiment throughout all areas, and particularly China, is broadly detrimental with heavy issues round inflation and financial instability which have dampened client spending. That is now coupled with the rising prices of elements and transportation and the latest lockdowns in Shanghai, that are exacerbating an already tough state of affairs. On prime of all that is the Russian invasion of Ukraine, which instantly impacted that area and continues on an unknown trajectory. Given all these uncertainties, most OEMs are adopting a extra conservative development technique for 2022.”

From a regional standpoint the apparent focus has been on Ukraine, Russia, and the remainder of Japanese Europe. The Central and Japanese Europe (CEE) area was down shut to twenty% throughout the quarter, and the outlook for a lot of of these markets stays unsure. Nevertheless, from a quantity standpoint CEE solely accounts for 6-7% of world shipments and about 5% of market income. The largest draw down on world volumes got here from China and different elements of Asia/Pacific, which account for practically half of all shipments worldwide and declined 12.3% (mixed) in 1Q21.

“It goes with out saying that the world continues to face quite a few challenges, whether or not or not it’s geopolitical, pandemic associated, or macroeconomic,” mentioned Ryan Reith, group vice chairman with IDC’s Worldwide Cellular System Trackers. “Virtually the whole lot that’s occurred in latest months has been a headwind on the smartphone market, and realistically many different expertise segments. Our analysis tells us Samsung and Apple have navigated the provision chain state of affairs a bit higher than their opponents, and consequently we’ve got seen diminished orders from the subsequent set of prime OEMs. We stay of the opinion that any diminished demand is not going to be misplaced, however fairly pushed ahead. It is only a matter of when that demand resumes.”

Regardless of the difficult surroundings, vendor positioning was not altered a lot throughout 1Q22. Samsung led the seller race with the highest spot and 23.4% share, its largest share in any given quarter for the reason that first quarter of 2018. Apple got here in second with 18.0% share, whereas Chinese language distributors Xiaomi, OPPO, and vivo adopted within the subsequent three positions with 12.7%, 8.7%, and eight.1% share respectively.

Prime 5 Corporations, Worldwide Smartphone Shipments, Market Share, and Yr-Over-Yr Progress, Q1 2022 (Preliminary outcomes, shipments in hundreds of thousands of items)

Firm

1Q22 Cargo Volumes

1Q22 Market Share

1Q21 Cargo Volumes

1Q21 Market Share

Yr-Over-Yr Change

1. Samsung

73.6

23.4%

74.5

21.6%

-1.2%

2. Apple

56.5

18.0%

55.3

16.0%

2.2%

3. Xiaomi

39.9

12.7%

48.6

14.1%

-17.8%

4. OPPO

27.4

8.7%

37.5

10.9%

-26.8%

5. vivo

25.3

8.1%

35.0

10.1%

-27.7%

Others

91.4

29.1%

93.9

27.2%

-2.7%

Whole

314.1

100.0%

344.7

100.0%

-8.9%

Supply: IDC Worldwide Quarterly Cellular Cellphone Tracker, April 28, 2022

Notes:

  • Information are preliminary and topic to vary.
  • Firm shipments are branded gadget shipments and exclude OEM gross sales for all distributors.
  • The “Firm” represents the present father or mother firm (or holding firm) for all manufacturers owned and operated as a subsidiary.
  • Figures symbolize new shipments solely and exclude refurbished items.

About IDC Trackers

IDC Tracker merchandise present correct and well timed market measurement, vendor share, and forecasts for tons of of expertise markets from greater than 100 international locations across the globe. Utilizing proprietary instruments and analysis processes, IDC’s Trackers are up to date on a semiannual, quarterly, and month-to-month foundation. Tracker outcomes are delivered to shoppers in user-friendly Excel deliverables and on-line question instruments.

For extra details about IDC’s Worldwide Quarterly Cellular Cellphone Tracker, please contact Kathy Nagamine at 650-350-6423 or [email protected].

Click on right here to find out about IDC’s full suite of knowledge merchandise and how one can leverage them to develop your small business.

About IDC

Worldwide Information Company (IDC) is the premier world supplier of market intelligence, advisory providers, and occasions for the knowledge expertise, telecommunications, and client expertise markets. With greater than 1,200 analysts worldwide, IDC gives world, regional, and native experience on expertise, IT benchmarking and sourcing, and business alternatives and developments in over 110 international locations. IDC’s evaluation and perception helps IT professionals, enterprise executives, and the funding neighborhood to make fact-based expertise selections and to realize their key enterprise targets. Based in 1964, IDC is a completely owned subsidiary of Worldwide Information Group (IDG), the world’s main tech media, knowledge, and advertising and marketing providers firm. To be taught extra about IDC, please go to www.idc.com. Comply with IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Weblog for business information and insights.

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