Travel Market

TAT strengthens presence within the Center East market to spice up tourism to Thailand

Taking part within the Arabian Journey Market (ATM) 2022 plus signing offers with Qatar Airways and Almosafer amongst many actions being intensified on this main supply market, the place curiosity in return to Thailand is on the rise.

Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is strengthening Thailand’s presence as the popular vacationer vacation spot amongst Center East travellers to drive curiosity in returning to Thailand within the post-COVID-19 state of affairs. This has come about by way of the latest participation within the Arabian Journey Market (ATM) 2022, newest partnerships with Qatar Airways and Almosafer – one of many area’s high three largest on-line journey brokers, and quite a lot of advertising and promotional actions.  

TAT led a Thai delegation that included 18 resorts, three hospitals, two journey companies and one theme park to take part within the ATM 2022, held on 9-12 Could, in Dubai, United Arab Emirates. Throughout the four-day occasion, the Thai delegation had on common 128 enterprise appointments every, or over 3,000 classes mixed. That is anticipated to spice up tourism from the Center East market to Thailand, and generate about one billion Baht earnings for 2022.

Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for Worldwide Advertising and marketing – Europe, Africa, Center East and Americas, stated, “The curiosity in returning to Thailand is on the rise, and that is definitely an indication that the market was recovering rapidly after the COVID-19 state of affairs. Thailand’s focus on the ATM 2022 was on doing enterprise with the higher market section, comparable to households, medical therapy teams, and the brand new sector of ladies travelling on their very own for purchasing, magnificence remedies, and different such actions.”

On the ATM 2022, TAT cooperated with Qatar Airways in launching a particular gross sales promotion geared toward boosting journey to Thailand from mid-Could to June 2022, amongst travellers from Saudi Arabia, Qatar, and Kuwait. The 2 events have been additionally in talks on partnering in a world marketing campaign to encourage travellers from Europe attending the 2022 FIFA World Cup from 21 November-18 December to go to Thailand after the competitors. A memorandum of cooperation on that is anticipated to be signed in October.

In the meantime on the ATM 2022, TAT launched a vacationer promotion marketing campaign in cooperation with the Dubai Police Privilege Card or Esaad Card, a loyalty programme for presidency staff beneath the Dubai Police. Particular reductions on items and companies at over 300 areas in Thailand – predominantly resorts, hospitals, spas, department shops, and vacationer points of interest – shall be on provide to 240,000 Esaad cardholders.

Over the last week’s mission to the Center East, TAT additionally took the chance to boost its presence within the Saudi Arabia market by way of the signing of a memorandum of cooperation (MOC) with Almosafer, the biggest on-line journey company (OTA) in Saudi Arabia and Kuwait, in addition to one of many high three largest OTAs within the Center East and Northern Africa.

The MOC signing ceremony on 15 Could between TAT’s Mr. Chattan and Almosafer’s Govt Vice President Mr. Muzammil Ahussain was witnessed by H.E. Mr. Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports activities.

The settlement between TAT and Almosafer is to spice up tourism between Thailand and the Gulf Cooperation Council (GCC) nations. The principle objective is to advertise and develop high quality tourism experiences in Thailand for guests from the GCC with a concentrate on key area of interest markets like sports activities tourism, luxurious tourism, and well being and wellness tourism. Thailand is a well-liked vacation spot amongst GCC travellers, significantly these from Saudi Arabia and Kuwait the place it ranks within the high 5 and high 9 worldwide locations, respectively.    

The signing of the MOC between TAT and Almosafer comes after 9 March, 2022, when Saudi Arabia started to permit its nationals to as soon as once more go to Thailand. Almosafer stated since then it had skilled an enormous development in curiosity for journey to Thailand from Saudi Arabia with searches for Thailand’s tourism info on its web site up over 470% from January 2022, and up over 1,100% within the first two weeks of Could when in comparison with the primary quarter of 2022.

Earlier than the COVID-19 state of affairs, greater than 533,000 vacationers from the Center East visited Thailand every year, producing over 41.3 billion Baht in tourism income. Travellers from the Center East are thought of among the many most high-spending teams with a mean journey expenditure of 75,000 Baht per particular person. Usually travelling in a big group of household, they normally go to Thailand throughout July and August. From the area, the biggest supply markets to Thailand are the UAE, Kuwait, Bahrain, and Qatar.

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