Beauty Brands

Victoria’s Secret Begins Promoting Its Magnificence Line on Amazon

The attire firm has launched an Amazon storefront, it introduced Friday, the place it’ll begin promoting about 120 merchandise from its in-house magnificence line, VS Magnificence, in addition to merchandise from its Pink model.

The Amazon retailer is Victoria’s Secret first wholesale partnership, reflecting how the model is experimenting with its enterprise mannequin after spinning off from L Manufacturers final 12 months.

Some 40 % of its magnificence gross sales occur on-line, and many patrons had already been looking for VS Magnificence on Amazon, Greg Unis, the model’s chief govt, mentioned in an announcement.

Victoria’s Secret is the top-selling perfume model within the US, in line with Euromonitor. The class accounts for 15 % of its complete income within the U.S., in line with a 2021 investor presentation from the model, and introduced in $900 million final 12 months.

Study extra:

How Can Viral Amazon-Native Magnificence Manufacturers Develop?

Holding corporations and well-financed new Amazon aggregators alike are snapping up magnificence and wellness bought solely on the platform. However rising them inside and past the Amazon ecosystem shall be difficult.

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